If you are a distributor who are selling IT Products, Data recovery tools, Computer forensic equipment while seeking new chances for development…
The international financial crisis occurred in 2008 swept the globe and caused huge waves to the IT industry. A large number of international IT giants had layoffs whilst adjusting the corresponding reduction in annual expected revenue. European and American IT industry were in the sign of ‘winterization’ that stock of IT industry were in the overall decline at the same time.
The marketing report once showed, the financial crisis impact on the IT market was the reduction in the spending on global hardware market most obviously. The total expenditure of worldwide servers, personal computers and printers appeared 3.6% negative growth even once according to the report.
IDC experts said, the financial data concluded from some of the major markets have made it clear that many companies were rapidly tightening the expenses on every aspect since the international financial crisis started. Although the IT market in 2010 ushered in a slow recovery, the reduced consumption was bound to warn the consumers be more cautious taking out every penny. This kind of practical consuming behavior, while you take a glance at the overall IT market, was more rational than the ‘harmony’ scene that it was used to be before the financial crisis.
IT products ranging from large scale equipment such as servers, personal computers, printers and duplicators, computer supplies to small equipment including communication devices and digital products etc, were without exception under the influence. For resellers, distributors and agents who are part of this distribution chain were greatly affected by the sharp decrease in sales profits, although they would take fewer risks in production and overstock comparing to manufacturers.
Manufacturers pushing forces on cutting down the procurement price, channels being much harder to expand, increase profit margins becoming narrower…This is what every distributor inside the chain of IT industry must confront.
The more suppliers the distributors are collaborating with, the product range more complete will lead to more opportunities other than those who in the same industry but owns sole channels. Therefore, brokers are seeking chances for more profits.
Based on this, SalvationDATA would devote more financial and material resources to support and develop more agents and distributors starting in 2012. The equipment includes data recovery for servers, computers and flash memory, offline data backup, fast copy and wiping, forensic etc. Distributors will concern about the aspects that would affect their sales volume are price, competitors and product quality. For the long-term partners with good reputation, SalvationDATA will give a considerable discount on each item and appoint them as exclusive agencies. For the products are easy to manipulate and proved popular among the entry level users. Meanwhile, SalvationDATA’s customized training courses will also do great help if distributors need it.
The relationship of manufacturers and resellers is one interlinked and mutual promoted whole which manifests in the way that manufacturers select dealers in the long-term vision while the latter choose enterprises equipped with relative strength. Products reliable enough to trust along with tough brand reputation are truly necessary condition for facing the challenges and embracing the bright future. They will make you undefeated and outstand from the fierce competitions. SalvationDATA these years has accumulated a number of long-term cooperation distributors worldwide for quick respond to the end users who are in demand of products, solutions and even service. SalvationDATA wish to bring more practical products to the customers as well as rich benefits to resellers, distributors and agents. Join the distributor development plan namely concern about the increase of your own vital interests.
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